Local search · by Google
Google Business Profile: what it does, who it suits and what it costs
The free listing that controls how your business shows up on Google Search and Maps: hours, photos, reviews, posts and booking links.
Who it is for
Every local business that serves customers in person or in a service area.
What small businesses use it for
- Keep hours, phone and address correct
- Reply to reviews
- Post offers and updates
- Add a booking or quote link
Plans and prices
| Business Profile | FreeGoogle states that creating a Business Profile and listing your business is free. |
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Worth knowing
- Free
- Where many local customers see you first
Watch out for
- Out of date hours and photos cost you visits
- Follow Google's review rules: no incentives for reviews
These notes come from the maker's published plans and our reading of them. We have not run a formal hands on test of Google Business Profile for this page. How we review tools.