ChatGPT
AI assistants
A general AI assistant for drafting, rewriting, brainstorming and answering questions, with a free plan and paid individual and team plans.
Free planPrices checked October 18, 2026
AI assistants · by Google
Gemini: what it does, who it suits and what it costs
Google's AI assistant, free with a Google account, with paid Google AI plans that raise usage limits.
Who it is for
Owners who already run their business on a Google account and want an assistant close to the tools they use.
What small businesses use it for
- Draft emails and posts
- Brainstorm offers and promotions
- Ask quick research questions
- Rewrite text for a different audience
Plans and prices
| Free | $0With a Google account. |
|---|---|
| Google AI Plus | $4.99 per month2x the usage of the free plan, per Google. |
| Google AI Pro | $19.99 per month4x the usage of the free plan, per Google. |
| Google AI Ultra | From $99.99 per monthHighest usage tier. |
Prices were read from Google's US subscription page. Canadian prices can differ.
Worth knowing
- Free with an existing Google account
- Low cost entry paid tier
Watch out for
- Prices shown were US listings
- Always check facts, prices and legal points it gives you before publishing
These notes come from the maker's published plans and our reading of them. We have not run a formal hands on test of Gemini for this page. How we review tools.
Alternatives
Claude
AI assistants
A general AI assistant for writing, analysis and working through documents, with a free plan and paid individual and team plans.
Free planPrices checked October 18, 2026