AI assistants · by OpenAI

ChatGPT: what it does, who it suits and what it costs

A general AI assistant for drafting, rewriting, brainstorming and answering questions, with a free plan and paid individual and team plans.

Who it is for

Owners and small teams who write a lot: emails, social captions, quotes, FAQs and first drafts of web copy.

What small businesses use it for

  • Draft replies to customer emails and reviews
  • Turn rough notes into a clear service description
  • Brainstorm post ideas and captions
  • Summarize long documents or supplier terms

Plans and prices

ChatGPT plans
Free$0Limited messages, uploads and image creation, per the official pricing page.
Business (standard seat)US$20 per user per month billed annually, or US$25 billed monthlyMinimum two seats. OpenAI says it does not train on Business workspace data.

The official pricing page did not display amounts for the individual paid plans (Go, Plus, Pro) when we checked, so we have not listed them. Prices can vary by country.

Checked on the official pricing page on October 18, 2026. Prices change, so confirm before you buy.

Worth knowing

  • Free plan covers everyday drafting
  • Business plan states workspace data is not used for training

Watch out for

  • Free plan limits change over time and are not published as fixed numbers
  • Always check facts, prices and legal points it gives you before publishing

These notes come from the maker's published plans and our reading of them. We have not run a formal hands on test of ChatGPT for this page. How we review tools.

Alternatives

Claude

AI assistants

A general AI assistant for writing, analysis and working through documents, with a free plan and paid individual and team plans.

Free planPrices checked October 18, 2026

Gemini

AI assistants

Google's AI assistant, free with a Google account, with paid Google AI plans that raise usage limits.

Free planPrices checked October 18, 2026

Sources