Email marketing · by Intuit Mailchimp
Mailchimp: what it does, who it suits and what it costs
An email marketing tool for newsletters, promotions and simple automations, with a free plan for small lists.
Who it is for
Businesses starting a customer email list for offers, news and win back messages.
What small businesses use it for
- Monthly newsletter to regulars
- Promotion or new menu announcements
- A welcome email for new subscribers
Plans and prices
| Free | US$0Up to 250 contacts and 500 sends per month, maximum 250 per day. |
|---|---|
| Essentials | From US$13 per month for 12 monthsIntroductory price; the page did not show the price after 12 months. |
| Standard | From US$20 per month for 12 months14 day free trial offered for a limited time. |
| Premium | From US$350 per month for 12 months |
Paid prices rise with the size of your contact list. Prices shown are introductory 12 month prices; ask what you will pay from month 13 before you commit.
Worth knowing
- Free plan works for a first list of up to 250 people
- Well known, many integrations
Watch out for
- Introductory prices: the regular price was not shown
- Costs grow with your contact count, not your sends
These notes come from the maker's published plans and our reading of them. We have not run a formal hands on test of Mailchimp for this page. How we review tools.