CapCut
Video editing
A video editor for phone and desktop that many small businesses use to cut short vertical videos for Reels, TikTok and Shorts.
Free planPrices checked October 18, 2026
Design and social graphics · by Canva
Canva: what it does, who it suits and what it costs
A drag and drop design tool for social posts, flyers, menus, presentations and simple video, with a large template library and a free plan.
Who it is for
Owners who make their own posts, signs and flyers without a designer.
What small businesses use it for
- Social posts and stories from templates
- Menus, price lists and flyers
- Simple short videos for Reels
- Keeping colours and logo consistent with a brand kit
Plans and prices
| Free | US$0Includes 1.6M+ templates, 5GB of cloud storage, 1 brand kit with 3 colours, and up to 20 AI uses, per Canva. |
|---|---|
| Pro | US$144 per yearFor one person. |
| Business | US$250 per person per year |
Canva lists prices in US dollars, excluding tax. A free trial is offered on Pro and Business, but the page did not state its length.
Worth knowing
- Generous free plan for basic posts and print pieces
- Huge template library sorted by type of design
Watch out for
- Free brand kit is limited to 3 colours
- Check licence terms before using templates or stock in paid ads
These notes come from the maker's published plans and our reading of them. We have not run a formal hands on test of Canva for this page. How we review tools.