Social media scheduling · by Buffer
Buffer: what it does, who it suits and what it costs
A social media scheduler that queues posts to several channels in advance, with a free plan for up to three channels.
Who it is for
Owners who want to batch a week of posts in one sitting instead of posting live every day.
What small businesses use it for
- Schedule a week of posts in one sitting
- Post the same update to Instagram, Facebook and others
- Keep a list of post ideas
Plans and prices
| Free | $0Up to 3 channels and 10 scheduled posts per channel, 1 user. |
|---|---|
| Essentials | $5 per channel per monthUnlimited scheduled posts, 1 user. |
| Team | $10 per channel per monthUnlimited team members and approval workflows. |
Paid plans are charged per channel and include a 14 day free trial. The page showed conflicting annual discount wording when we checked, so confirm the annual price at checkout.
Worth knowing
- Free plan is enough for a small business on three channels
- Per channel pricing keeps costs low if you only use one or two
Watch out for
- Free plan caps you at 10 scheduled posts per channel
- Costs rise with every channel you add
These notes come from the maker's published plans and our reading of them. We have not run a formal hands on test of Buffer for this page. How we review tools.