Marketing budget calculator
Pick a share of revenue and see what it means per month and per week. Runs in your browser; nothing is sent anywhere.
A rough number is fine.
Sources quoted in our budget guide range from about 1% on advertising to close to 8% on marketing overall, depending on the business. Choose what you can sustain.
Your budget
$0
Per year$0
Per week$0
An example monthly split
Ads and promotion (60%)$0
Tools and subscriptions (25%)$0
Testing something new (15%)$0
Assumptions and limits
- It does simple arithmetic on the numbers you enter. It does not know your margins, season or competition.
- New businesses often spend a larger share early on while they build awareness.
- For how to choose a percentage, read How much should a small business spend on marketing in Canada?