Terms of Service

Last updated October 3, 2026

These terms cover every order you place with Vaelolab, a video ad studio based in Toronto, Ontario. By paying for an order you agree to them. If anything is unclear, email hello@vaelolab.com before you order.

1. What you are buying

Quick Cut ($49 CAD): one 15 second AI generated ad clip. We choose the creative direction from your product image and one line of message. One revision round, limited to text changes. Product footage beyond the clip is supplied by you, or added for an extra fee agreed in advance.

Your Way ($139 CAD): one finished ad of about 35 to 45 seconds, built to your direction (scenes, lines, angles, look). Two full revision rounds and custom hook variations.

Bundle ($549 CAD): five videos in any mix of Quick Cut and Your Way, each delivered under the rules of its tier, with priority turnaround.

Optional monthly plan ($1,599 CAD): fifteen videos per month for clients who need ads every month. It is billed monthly and you can cancel before your next billing date. No subscription is required to use any other plan.

Own Your Avatar (from $399 CAD): a custom AI character reserved for your company. The final price depends on complexity and is confirmed with you before work starts.

All prices are in Canadian dollars and exclude applicable taxes. Launch rates may change for future orders, never for an order you have already paid for.

2. Turnaround

For standard projects, your first draft is delivered within 48 hours of us receiving both your payment and a complete brief. A complete brief means at least one clear product image or product page link, and a line on what the ad should say. Larger or fully bespoke work can take longer, and we tell you the expected timing before you commit.

3. Revisions

A revision round is one consolidated set of changes sent to us after a draft. Quick Cut includes one round of text changes. Your Way includes two full rounds. Changes that amount to a new concept, or extra rounds beyond your plan, can be quoted separately.

Because footage is AI generated, some details, such as a precise gesture or an exact movement, cannot be fully controlled. We get as close to your brief as the technology allows and refine the rest in the edit. If one detail is essential, tell us in your brief.

4. Refunds and cancellation

• Before we start work: cancel by email and we refund you in full.
• After a draft is delivered: your included revision rounds are how we get the ad right, so we do not refund for a change of mind.
• If we cannot deliver: if, after the included revisions, we cannot produce an ad that matches the brief you gave us, we refund you in full.
• Bundles: if you cancel a bundle part way, we refund the videos we have not started, at the bundle rate.

Refunds go back to your original payment method through Stripe.

5. AI and usage rights

What you own. Once an order is delivered and paid in full, you may use the final ad for any lawful commercial purpose, on any platform, in any country, with no time limit. Editable project files are not included unless agreed in writing.

Music and stock elements. Anything we add to your ad, such as music or stock elements, is cleared for commercial use in advertising.

Our portfolio. We only show your ad publicly, for example on our website or LinkedIn, if you give us permission.

Avatars. An avatar built under Own Your Avatar is reserved for your company and we will not reuse it for other clients or publish it elsewhere. Because it is AI generated, we cannot guarantee that no similar looking face exists or could be generated by others.

AI labels. Some ad platforms ask advertisers to label AI generated or altered content. You decide how your ad is published, so following each platform's labelling rules is your responsibility.

6. What you supply, and what we will not make

You confirm that you own, or have permission to use, everything you send us: product images, logos, trademarks, footage, and any photos of real people. You also confirm that the claims in your brief about your product are true.

We will not produce:

• Fake customer reviews or testimonials, or invented results
• Claims about your product that are misleading or that you cannot back up
• The likeness of a real person without their permission, including celebrities and creators
• Content for products or services that ad platforms or Canadian law prohibit

We may decline or stop an order that breaks these rules, and refund any work not yet started.

7. Limits

We make ads, but we cannot promise how an ad will perform, and we are not responsible for decisions an ad platform makes about your account or your ads. Our total responsibility for any order is limited to the amount you paid for that order.

8. Governing law and changes

These terms are governed by the laws of Ontario and the federal laws of Canada that apply there. We may update these terms, and the version on this page when you place an order is the one that applies to that order.

Questions: hello@vaelolab.com